Vytrus Biotech, specialised in plant stem cell culture for the cosmetic sector, launches a new ingredient that represents a step forward in Neuro-cosmetics, Kannabia Sense, the first Cannabis sativa plant stem cell active.
Kannabia Sense stimulates the skin microbiota to produce a positive in-situ postbiotic cocktail that ignites the synthesis of cutaneous oxytocin what enhances the feeling of comfort and self-confidence through the Microbiota-Skin-Brain Axis.
Òscar Expósito, CEO, CSO and co-founder of Vytrus Biotech says "We are talking about a product that will revolutionize the sector. Kannabia Sense plays a key role in activating the brain through the skin as our ingredient activates the same brain areas as oxytocin (happiness hormone), among others".
"Our team is very excited and satisfied with the achievement since it is a very special ingredient."
The mechanism of action of the active consists of stimulating the skin microbiota so that its bacteria, in a natural way, produce an in-situ postbiotic cocktail that stimulates the synthesis of cutaneous oxytocin.
This process ignites a systemic well-being response that results in a healthier and stronger appearance of the skin.
The biotechnology company has carried out numerous clinical assays to demonstrate the active’s efficacy. Its properties are multiple and the most notable was the one analysed by the sophisticated functional Magnetic Resonance Imaging (fMRI), where brain activity are measured in response to certain stimuli.
"After applying a topical lotion with 2% of Kannabia Sense, the brain areas related to pleasure were activated after only 15 minutes of application, with even higher positive effects at 28 days, following the same brain activation pattern produced by chocolate", adds Òscar.
Kannabia Sense activates the brain areas related to pleasure, induces a better self-perception and improves the skin characteristics associated with aging, health, youth and greater physical attractiveness (hydration, wrinkle reduction, skin radiance).