Vosene Kids repackages line to appeal to kids and parents

The hair and body care brand has selected a more 'grown up' design

Vosene Kids has undergone a packaging makeover in order to appeal to both parents and children alike.

The children’s hair and body care products now come packaged inside bottles that are designed to “more clearly communicate product messaging and benefits”, according to the brand.

The revamp features a consistent look and feel with a more ‘grown up’ design, which is meant to appeal to both parents and children. The bottles and tottles feature a refreshed line-up of fruit-themed characters, which have been created to inspire young imaginations, while communicating the key benefits of each product’s ingredients.

The new design features refreshed cartoon characters

Morgane Salin, Marketing Manager at Vosene Kids, said: “The in-depth research we conducted really shaped our redesign; with an aspiration that our new packaging and clearly defined sub ranges will help busy parents to more easily identify the perfect products for their little ones come bath time. Borne from a desire to continue building a brand which parents know and trust, we hope our new simplified look will make shopping for children’s personal care products that little bit easier for mum.”

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