Vivona Brands launches as new house of brands company


Vivona Brands launches as new house of brands company

A new corporate entity, Vivona Brands has been launched as the parent company for its existing portfolio of wellbeing, beauty and lifestyle brands.

Headquartered in London, with offices in North America and Asia, Vivona Brands is jointly controlled by its management team and Inflexion PE, a leading UK mid-market private equity fund.

Tim Wright, CEO at Vivona Brands comments “Vivona’s award-winning brands are insightful, innovative, and developed with a real passion for creating happiness and enjoyment. Derived from the Latin ‘vivo’ meaning alive, that’s how we aim to make our customers feel.”

Tim Wright continues “Our appetite to explore new markets and engage with consumers and trends globally is at the heart of our vitality. The business is enjoying strong growth in North America and Europe through its focus on developing close partnerships with leading retailers such as CVS, Walgreens, Boots and Target.

"Our unique combination of fast-innovation, robust infrastructure and strong international relationships remains the core of our business DNA. Our investment in people and infrastructure has created great brands and business growth, most recently recognised by consecutive awards in the Sunday Times & HSBC International Fast Track 200 which ranks the fastest growing international businesses.”

Brands within the Vivona portfolio include:

Oh K! – an award winning K-beauty mask led brand, bringing South Korea’s rich history of beauty tradition and futuristic skincare innovation to the global market. Oh K!’s 3 Step Anti-Pollution Face Mask recently won ‘Best New Sheet Mask’ at the Pure Beauty Awards 2018.

SUGU – offering Korean made, innovative super fun beauty fixes that are quick to use, with immediate results for every teen skincare concern.

NPW Gifts – creative giftware brand with a 20 year heritage for providing retail solutions in the party, stationery, novelty and teen beauty categories. Their bestselling inflatable crown has been worn by the likes of Rihanna, Stormzy & the Kardashians.

JiinJu –  inspired by leading K-Beauty innovation, where flawless skin is a cultural must, JiinJu has taken the lushest formulas to create a truly authentic, widely accessible range of Korean made high performing facemasks and beauty essentials.

Drinking Buddies – America’s number 1 drinks marker, keeping you and your drink company and adding fun to any occasion. The Drinking Buddies have even been used to recently promote a cosmetics launch by makeup artist and beauty blogger Huda Kattan.

Simply Moleskine - the official UK Partner for Moleskine , specialising  in providing both full retail services and corporate customisation for the Moleskine brand.

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The Vivona Brands team are currently working on more exciting brands due to launch SS19. For more information please visit

Vivona Brands launches as new house of brands company