Verescence, the world’s leading glassmaker for the beauty industry, has collaborated with the young niche French perfume house Marcelle Dormoy for an exclusive Purse Spray Collection
Nacarat, Heliodor and Gemma Veneris perfumes are now encapsulated in a new nomadic format glass bottle: the CARA from La Collection Verescence in its 10ml refillable version.
Elegant and timeless, the CARA bottle comes in travel-sized formats to take your favorite perfume everywhere you go. With a square section, it features a slender silhouette, rounded angles and flat panel sides offering an optimal decoration area for printing and accessorization. The glass base captures the light to better enhance the refined design of the bottle.
In an environmental approach, Marcelle Dormoy has chosen CARA 10ml with a screw neck (GPI 15 400) allowing the user to unscrew the pump to refill the bottle and separate it from the bottle during recycling.
"For this new purse spray collection, we wanted to create a product as beautiful as virtuous, the possibility to refill the bottle is a real advantage. It comes with a customisable vegetable tanned leather case, handmade by leWORKSHOP, a Parisian leather goods and gilding workshop," says Louise du Bessey, founder of Marcelle Dormoy.
CARA benefits from the glassmaking know-how of Verescence La Granja. Located in a Unesco biosphere reserve, the factory is Verescence's center of excellence for the manufacture of La Collection bottles and jars.
"We were seduced above all by Marcelle Dormoy's project in connection with our eco-design approach, but we are also keen to support a young start-up that wants to make niche perfumery accessible to all through an innovative digital shopping experience," comments Bérangère Raguenet, Marketing and Communication Director at Verescence.