Veil Cosmetics, the beauty brand created by make-up artist Sebastien Tardif, is championing diversity with its latest campaign.
The new film features women of varying ages and ethnicities wearing the brand’s products in an effort to showcase its broad shade range and inclusiveness.
Veil’s light-infused product range is said to improve skin’s natural complexion by neutralising dark circles and smoothing the surface, while blurring fine lines and wrinkles.
“From college students in their twenties to newly retired grandmothers, Veil Cosmetics is made for real women who want to let their natural beauty shine through,” said Tardif.
“This campaign showcases the real beauty of women of all ages and shades with the use of our products.”
Models in the film wear Veil’s foundations, concealers, serums and mattifying balm.
The campaign will appear on Veil Cosmetics’ website, retail giant Amazon and across its social media channels.
Today, the brand offers foundations, concealers, primers, blushers and brushes.
