Urban Retreat makes space in-store for indie beauty brands

In partnership with wholesale marketplace Curate Beauty, the luxury wellness brand has launched a pop-up at its Knightsbridge, UK, store and online edit

Urban Retreat is backing indie beauty brands in a new partnership with Curate Beauty.

As part of the link up, Urban Retreat will stock independent beauty brands curated by the digital wholesale marketplace via a pop-up at its Knightsbridge, UK store.

The luxury wellness and beauty edit is also available online for the beauty brands to garner more exposure.

Brands hosted online include products from Mellow Cosmetics, Vitamin Injections London and Monpure.

The partnership is expected to last one year and will play host to a selection of product offerings.

Last year, Urban Retreat returned to the high street with its debut 12,000sqft White House store following its exit from Harrods in 2018 after a 16-year-long partnership.

At the time, Urban Retreat’s Managing Director, Reena Hammer, told Cosmetics Business that it felt natural for the brand to return to the London shopping scene.

Situated across four floors, customers are able to purchase a selection of beauty products, receive consultations and book beauty treatments.

“The proposition of the varied services taking place on each floor, all led by experts in their respective fields, will offer a unique, exciting customer experience of which I’m confident will reinforce our position as London’s ultimate beauty destination,” added Hammer.

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