Unilever's Love Beauty and Planet gives consumers Christmas shopping deadline

11-Nov-2021

The hair and body care brand, developed by the Anglo-Dutch conglomerate, is giving shoppers until 4 December to complete their Christmas orders

Unilever’s vegan beauty brand Love Beauty and Planet is asking shoppers to complete their Christmas shopping by 4 December, as supply chain challenges disrupt the industry. 

The request, Unilever claim, is with the aim to reduce carbon emissions, as shoppers are encouraged to join its #PlanItForThePlanet campaign.

Until 4 December, for every use of the #PlanItforthePlanet hashtag on social media, Love Beauty and Planet will donate US$19.99 (the average value of rush shipping) up to $150K to the National Forest Foundation's reforestation efforts.

According to the brand, rush shipping produces on average 40% more carbon emissions than ground shipping. 

"In my work with MIT's Sustainable Supply Chain Lab, we're working to shed light on what can easily go unnoticed when you select rush shipping – the impact on our planet,” said Dr Josué C. Velázquez Martínez, Director of the Sustainable Logistics Initiative at MIT.

“We were stunned to see the impact that rush shipping can have and knew we had to lead with action," added Sonika Malhotra, Senior Global Brand Director of Love Beauty and Planet.

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To cope with soaring supply chain costs, Unilever has increased its prices by 4.1% in Q3 this year.

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