Unilever has signed an agreement to acquire a 75% stake in Italian skin and hair care brand Equilibra.
The brand, founded in 1987, is said to be a perfect addition to Unilever's personal care offering.
Alan Jope, Unilever President Beauty & Personal Care, said: “Equilibra is very well-positioned in the wellbeing space in Italy and complements perfectly our existing offering.
"The Equilibra brand enjoys great recognition in the market, and we see opportunities for further development in what is a fast-growing segment.”
Equilibrate specialises in products that use plant-based ingredients such as aloe vera, and argan, almond and karite' oils.
Franco Bianco, founder of Equilibra, added: “We are delighted to work together with Unilever to take the next step in our journey.
"We aim to spread the Italian beauty and wellbeing abroad and strengthen our presence in Italy.”
Equilibra will operate as a standalone business with ongoing input from the Bianco family and the current management team.
Marco Bianco will lead as CEO from the brand's Turin headquarters, and Franco Bianco will be Honorary Chairman.
