The new ARClight initiative will tailor business support to suit brands’ individual needs
Professional sun care brand Ultrasun and Skinsense have joined forces on a new initiative designed to support black-owned skin care brands.
ARClight is set to run annually and will offer one independent black-owned skin care brand access to free business support for 12 months.
Brands will be able to select the most relevant support to create a tailored business plan.
This could range from across distribution and warehousing to marketing and PR support sessions, as well as retail strategy support from Ultrasun UK and skinsense’s founder Abi Cleeve.
When asked about the importance of black-owned skin care brands in the beauty sector, Cleeve told Cosmetics Business: "Inclusivity and equal access to the market can only be normalised as they should be and as an industry we should look at what contribution each of us can make to levelling the playing field."
She also said the industry should be "listening, learning and taking these forward in practical ways".
“Ultrasun and Skinsense have always formulated for all skin types and all skin tones, and we have been fortunate enough to spread the word with the expert partners we work with.
“Talented, innovative black-owned skin care brands that require nothing more than to be given the floor and equal access to market that make sure a business is seen.”
The brand will be selected by a panel of judges, including Brown Beauty Talk’s founder Ronke Adeyemi; Content Creator and Brand Consultant Lynda Daboh; and Cleeve.
In 2019, Ultrasun teamed up with the Black Skin Director to create a sun care campaign specifically targeted at the black community.
The brand has also provided funding for Advantage Africa in its mission to support children and adults with albinism in sub-Saharan Africa, in an effort to help them be accepted within their communities.
To apply for the initiative, brand owners can visit graphters.co.uk/arclight. The deadline for applications is 18 September.