US: Bath and Shower Market Report 2017

Published: 17-Jan-2017

Controversy over certain ingredients and the declining use of bar soaps have presented challenges for the US market. But there is still scope for growth

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The US bath and shower products market experienced moderate growth in 2015, rising 3.7% in value to reach US$7.7bn, according to figures from Euromonitor International.

Strongest growth was in bath additives – products that allow consumers to relax and re-energise in a spa-like ambience, without having to go to the spa.

US: Bath and Shower Market Report 2017

This category rose 10.9% to reach $889.3m.

Also registering a strong performance was liquid soap, which grew 6.4% to

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  • Companies:
  • Euromonitor International
  • Mintel International Group
  • GOJO Industries
  • Unilever
  • CB Fleet International Pte
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