UK decorative cosmetics market analysis

Summary of key market analysis findings for the UK decorative cosmetics market

Three lipstick shades represented quite a bit of choice.

Durability and a flawless finish were also key selling points. After all, one never knew how many people one could meet in the day:


We now have multiple choices of colours, finishes and textures in cosmetics to choose from, and a range of trends to keep up with.

The increasing penetration of colour cosmetics in emerging markets is partly attributable to growing urbanisation. Women are also becoming a larger part of the urban workforce and are gaining greater financial independence.

The colour cosmetics market continues to perform strongly:

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