NPD notes that December accounts for 28% of all prestige beauty product sales in the region, while for fragrances 39% of revenue in 2009 was achieved in December. Christmas is also the most important time of the year for sales of fragrance gift sets, with last December accounting for 57% of all gift set sales in 2009 and gift sets accounting for 32% of all fragrance sales in the same month.
Research from NPD found Armani Code and Armani Code Woman to be the most purchased fragrance products among UK men and women, respectively.
The company also says the UK prestige market is performing better than those of Spain, Italy and France, which has the next highest growth rate of 3.1%.
Table 1: Top five UK fragrance lines, January-June 2010, female |
Armani Code Woman |
Calvin Klein Euphoria |
Chanel Coco Mademoiselle |
Chanel No.5 |
Marc Jacobs Daisy |
Source: The NPD Group |
Table 2: Top five UK fragrance lines, January-June 2010, male |
Armani Code |
Boss Hugo Boss |
Diesel Only the Brave |
JPG The Male |
Paco Rabanne 1 Million |
Source: The NPD Group |