UK-based brand The Vintage Cosmetics Company has announced plans to expand internationally as its turnover reaches £1.2m, tripling in just three months.
In the past few months the brand has seen its revenue hit the new milestone, 80% of which it says came from exports. The Vintage Cosmetics Company recently signed a deal to stock its products in the Gulf States via Boots International. Clare Collard, Head of Brand Development at the company explained: "Women in these countries are obviously very focused on the eyes. They also enjoy spending money on beauty products."
The company's products are also currently being trialled Ulta stores across the US. The trial ran across 850 stores and the brand is said to be confident of securing a permanent listing with the retailer.
The brand is now looking to build on its success by expanding into additional markets. It plans to launch in Japan, Singapore and China in the coming months, adding to its list of international markets including Austria, Australia and Ireland.
The Vintage Cosmetics Company launched five years ago, hoping to cater to a gap in the market for false eyelashes with a more natural look. Collard said: "Our eyelashes are very different, almost like real ones. People like the way they enhance the eyes and don't look false."
