Direct selling skin care brand Tropic is making the UK a greener place by funding the planting of 7,000 trees in Hampshire in partnership with non-profit Forestry England.
The initiative comes at a time when the natural environment has become more vital in consumers' day-to-day lives and wellbeing than ever, with daily walks some of the only opportunities for consumers to venture outside their homes during the Covid-19 lockdowns.
By planting the new forest in the Queen Elizabeth Country Park in Hampshire's South Downs – where 20 hectares of ash trees have had to be felled due to ash dieback – Tropic hopes to provide more habitats for local wildlife to flourish, as well as fighting the ongoing climate crisis and creating more green spaces for the British public to enjoy.
Susie Ma, founder of Tropic, said: "I’m incredibly proud to announce Tropic’s partnership with Forestry England.
“Standing up and taking action against the climate emergency by growing a forest for the public to enjoy is our boldest at-home initiative yet – we're committed to creating a healthier and greener world, and that extends from the far corners of Asia's warmer climes to the rich wildlife right on our doorstep here in the UK.”
The project continues Tropic's brand ethos to protect the environment on both a local and global scale, with sales of its Carbon Capture wraps also being donated to fund tree planting across the UK.
Elsewhere, the brand's conservation projects are said to have helped protect protect 65,000 hectares of forest in Indonesia from unsustainable palm oil conversion, while last year it was awarded a Protect Land + Sea Certification for its eco-friendly sunscreen line, featuring products free of ingredients known to be harmful to coral reefs and marine life.
Ma added: “Our forests have given us so much, with the promise of a stroll in the fresh air having been such a source of solace during the coronavirus pandemic.
“It’s only right, then, that we take a stand to take care of them in their time of need, for our own and our planet's wellbeing.”
Tropic hopes to have all 7,000 trees planted by winter 2021/22.
