Ethicskin arises from the need to broaden the limits of sustainability and ethics in the beauty sector, the need to make biodiversity conservation go hand in hand with social and economic growth, to value and fairly reward the traditional knowledge and natural resources. Aiming to be the most significant step forward towards a just world and a sustainable future, Ethicskin™ embodies Provital’s new broad-spectrum ethos.
A multifunctional, well-aging active developed with Mujeres y Ambiente, a collaboration with sustainable farmers in Mexico that was supported by the United Nations Development Programme (UNDP) and awarded with their Equator Prize 2020.
A totally traceable cosmetic ingredient – sustainably obtained from the flowers of Heterotheca inuloides – that effectively regulates the gene expression of multiple mechanisms inducing the self-improvement of the skin.
Tested in a mixed and multi-ethnical panel, Ethicskin significantly improves many skin features related to skin health, generating a preventive and inclusive path to skin ageing.
However, creating environmentally friendly cosmetics is not just a product development exercise: It is also about promoting sustainable practices throughout the business environment that will allow the optimization of new developments, production, and resources. Listen to this podcast series ‘Provitalks’, and analyze the different ways to pursue a more sustainable business strategy.