The 'Habits' singer will work with three winners to create the brand's music-inspired beauty collection alongside Pitizion and Tiana Major9
e.l.f. Cosmetics has teamed up with Grammy-nominated singer Tove Lo for its latest Beautyscape event, aiming to scope out beauty's rising stars to help create its upcoming music-inspired colour cosmetics and skin care collection.
The 'Bitches' hitmaker will work with one of three winners to help them create products inspired by the self-expression and moods that feature in music, and joins Latin music star Pitizion and British R&B singer Tiana Major9.
Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty, said: “Through our signature Beautyscape event, we want to empower emerging creators to push the boundaries of beauty even further while inspiring the next wave of rising stars.
“Tove Lo, Pitizion and Tiana Major9 are bringing new energy and a new focus to Beautyscape 5.0 where beauty intersects with music in extraordinary harmony.”
The fifth edition of e.l.f.'s Beautyscape contest will also see winners work with alumni from non-profit organisation Girls Inc., which works to support and inspire girls through initiatives such as mentoring programmes and safe spaces.
Meanwhile, the winning contestants will also be able to participate in a digital beauty masterclass taught by celebrity make-up artist Michael Anthony, as well as cooking and fitness classes led by chef Kia Damon and 305 Fitness founder Sadie Kurzban.
Lo added: “With a deep passion to explore the depths of my imagination, music has become a great release for my own e.l.f.-expression.
“Beautyscape provides a special opportunity for beauty lovers to spark creativity by blending both worlds, beauty and music, together.”
To enter, beauty fans can post their music-inspired make-up looks on Instagram with the hashtag #BeautyScapeRemixContest, tagging and following @elfcosmetics.
The three final winners will be chosen by a panel of judges and e.l.f.'s community.