No.16 is said to evoke cool fresh air based on the incorporation of three key notes: bergamot, poivre and a woody ozone accent, amplified by the heart and edgy base of amber, labdanum and musks. Meanwhile, No.27 comprises an accord of clary sage, anise and neroli with a heart of vetiver and nutmeg and a dry down featuring oakmoss, frankincense, cedarwood and skin penetrated musks.
“For Topman to be taken seriously in the toiletries arena it was crucial to make sure that we were able to produce a range of grooming products that were both affordable and luxurious at the same time,” said Topman’s design director, Gordon Richardson. “We weren’t interested in producing a range just for the sake of it. Artistic integrity is paramount in everything we do as a brand and this range follows the same exacting high brand values resulting in beautiful products that we are all proud of and excited by.”
The decision to work in-house, says Topman, meant a stronger focus on important elements such as the quality of ingredients, resulting in two high quality artisanal fragrances priced at just £15.
“I wanted to create fragrances that would really stand out in today’s congested marketplace and for me it’s essential to have the best quality ingredients that can represent the brand’s personality and lead the high street,” added Glasser. “This was challenging in sourcing the perfect ingredients to fit the two concepts for men and designing and tooling all the componentry that will visually portray the cool and edgy image of the Topman consumer.”
