Top 5 tips: How to launch a successful new beauty website

You have a watertight business plan and motivation in bucketloads, but now comes the daunting task of creating and launching your first website. Demystify the process with these top tips from digital brand experience expert Organic

If you’ve landed here because you’re about to launch a new beauty, cosmetics or personal care website, then you’re in the right place.

Taking that first step from concept to fully fledged website, with real sales, is a big step, and there’s no doubt that the pandemic has raised consumer reliance on, and expectations around, e-commerce.

Beauty – a category that is notoriously difficult to nail online – is no exception. And yet, succeeding online has never been more important.

With this in mind, it’s crucial that brands understand what might make consumers choose their brand over another.

Here Simon Dale, Group Account Director at digital brand experience specialist Organic, provides his top tips for making that all important first impression with the launch of your very first beauty website.


Building a winning website is no mean feat, even in today’s day and age.

It takes a fine balance of many factors to create one that stands out and does well – and it’s much more than just ranking and visibility scores.

Beauty brands looking to succeed online must have a clear understanding of opportunity and risk if they are to create – and sustain – a successful site.

Top 5 tips: How to launch a new beauty website

1. Understand your market

Know who you are competing against. Be aware, they may be different to . . .

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