Top 50 global beauty brands 2012

Published: 13-Apr-2012
Finance

Procter & Gamble’s Olay has taken top honours in Brand Finance’s league table of the 50 Most Valuable Cosmetics Brands. This article assesses why Olay, Avon, L’Oréal, Neutrogena, Nivea, Lancôme remain such strong brands and discovers which market regions show the greatest potential for future growth

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For the second year running, Procter & Gamble’s Olay brand has taken top honours in Brand Finance’s invaluable league table of 50 Most Valuable Cosmetics Brands. SPC looks at why this enduring brand has kept its title, as well as which brands and global markets show the greatest potential for future growth and development


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  • Companies:
  • Beiersdorf
  • L'Oreal
  • L'Occitane
  • Elizabeth Arden
  • Natura
  • Chanel
  • Procter and Gamble
  • Shiseido
  • Avon Products
  • Revlon Group
  • Kao Group
  • Brand Finance
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