The salon company has been working with the event for five years, but this is its first official sponsorship partnership
Toni&Guy has been named the official sponsor of London Fashion Week Men’s.
The salon and hair care company has previously supported individual designed including E.Tautz, Chester Barrie and Aquascutum, but this is the brand’s first formal fashion week deal.
Sacha Mascolo-Tarbuck, Toni&Guy and label.m Global Creative Director, told Cosmetics Business: “We are thrilled to announce that Toni&Guy is an Official Sponsor of London Fashion Week Men’s.
“We’ve had a long-standing partnership with the BFC and London Fashion Week so this seemed like a natural next step.
“And as with previous seasons, we’re very much looking forward to working with some of the best existing and emerging menswear designers.”
This year marks the fifth anniversary of the summer fashion show.
London Fashion Week Men’s will take place in June and other sponsors include magazine GQ, Lqd Skin care and coffee company Lavazza.