The glamour-filled evening will be hosted live on 28th October 2021 at 8 Northumberland Avenue, London for the first time since 2019 where the beauty industry will be celebrating the best launches from the past 12 months.
Those looking to attend the beauty calendar staple can register for tickets here and can look forward to an industry-wide celebration including a champagne dinner.
This year saw nearly 600 entries highlighting the most innovative launches in the British beauty industry from brands big and small, niche and mass market - proving that the sky really is the limit for the 2021 Pure Beauty Awards.
In celebration of the award’s 20th anniversary, guests can expect the biggest year yet, with more categories than ever to celebrate covering the skincare, bodycare and make-up realm.
New categories for this year include the Editor’s Choice award, whereby the Pure Beauty editorial team will select a new brand or product that they believe demonstrated top-tier innovation and brought market-leading ideas to fruition.
This year’s theme is ‘Starry Night’ and attendees are encouraged to dress to the theme of glitz (black-tie optional).
Guests will be able to share their images from the event, and can tag @PureBeautyMagazine and use the official hashtag #PureBeautyAwardsUK when posting for the chance to be featured on the brand’s social media.
Award winners won’t be the only ones leaving with a prize, with the opportunity for guests to enter into a prize draw involving some of the industries most sought after products.
Previous years have seen the likes of Selfridges, Harrods and John Lewis attending the awards, so get your tickets today to confirm your attendance at the biggest night in beauty.
The full awards shortlist will be revealed in next month’s issue of Pure Beauty, click here to subscribe!
