The way men shop for skin care is changing. What does retail still need to solve?

By Jo Allen 14-Apr-2022

Record numbers of men are buying skin care and grooming products online, but retailers are still facing some big challenges

The way men shop for skin care is changing. What does retail still need to solve?

This article was originally published in the April issue of Cosmetics Business Trend Report


Bricks-and-mortar stores are bolstering their assortments of male skin care and grooming products, and online players are enjoying a continued boost in sales.

Sign up for your free email newsletter

But there is further scope for retailers to encourage men to feel comfortable and engaged in the category, and this week's insight in April's men's care trend series explores how.

...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Featured Companies

See also