The way men shop for skin care is changing. What does retail still need to solve?

By Jo Allen | 14-Apr-2022 Featured companies: The Red Tree Consultancy
Male Grooming Retail

Record numbers of men are buying skin care and grooming products online, but retailers are still facing some big challenges

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This article was originally published in the April issue of Cosmetics Business Trend Report

Bricks-and-mortar stores are bolstering their assortments of male skin care and grooming products, and online players are enjoying a continued boost in sales.

But there is further scope for retailers to encourage men to feel comfortable and engaged in the category, and this week's insight in April's men's care trend series explores how.

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Featured companies

The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled...
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