Pure Beauty

The standout beauty trends from Cosmoprof Worldwide Bologna 2023

By Sarah Parsons | Published: 20-Mar-2023

These are the best brands, trends and ideas on display at beauty's biggest trade show – including our pick of beauty's rising star

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Cosmoprof Worldwide was back in full swing in Bologna this year and Cosmetics Business explored beauty's biggest trade show to see all of the latest innovations. 

Throngs of attendees descended to the Italian city to forge new relationships, maintain existing ones and hunt for the next big thing in beauty. And we in the industry press visited to discover hundreds of beauty brands and observe new products being announced at this year's show. 

As such, the Cosmetics Business team got hands-on experience with new brands from around the world that are the embodiment of beauty's next chapter. Here's a round-up of the standout trends we're predicting that are going to be on shelves and screens in the near future.   

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