The social experiment: How to create an effective social selling strategy

As social media continues to change the way we buy, it’s time to take a look at exactly how the beauty industry can become part of the social shopping revolution, writes Alistair Fitch, co-founder & Managing Director at digital creative agency Digital Natives

Predicted to be worth US$716bn by 2025, the competition for commerce within the beauty industry is hotting up.

Social shopping will likely be a major player in the e-commerce space, as buying and selling through social media provides an invaluable opportunity to increase your brand’s share of market and reach a new generation of social-savvy consumers.

Changing the status quo

For years there has been a digital divide in platforms designed for content, and platforms designed for commerce. But as digital dwell time has dramatically increased and e-commerce sales have skyrocketed, approaches . . .

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