The men’s shaving and hair removal products category showed major declines in sales recently, down €90m in the year to March 2014, according to an IRI report. However, Bridgethorne, a customer, category and shopper management specialist, states that the poor performance could reveal opportunities for businesses – and other sub-categories within male grooming – to thrive.
The shaving market: time to look through a different lens
The men's shaving market has dropped €90m, but opportunities lie elsewhere
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Body Care
Germany – A work in progress
The past 12 months have been positive for German C&T with fragrance, hair care and men\'s lines enjoying strong growth. While colour cosmetics, body care and skin care saw losses, NPD in all sectors was strong. In January, drugstore Schlecker and its subsidiary Ihr Plaz filed for bankruptcy, providing opportunities for supermarkets, discounters and other drugstore chains
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