The new frontiers of the cosmetic industry at Cosmoprof Worldwide Bologna 2020


Innovations, technologies and brand new projects for the cosmetic industry will be presented at Cosmoprof Worldwide Bologna 2020

Innovations, technologies and brand new projects for the cosmetic industry will be presented at Cosmoprof Worldwide Bologna 2020.

From 12 to 15 March with Cosmopack and Cosmo | Perfumery & Cosmetics and from 13 to 16 March with Cosmo | Hair, Nail & Beauty Salon, the leading B2B event in the world dedicated to cosmetics will host experts, opinion leaders, agencies and trend scouts, to share the possible factors that, from now until 2030, will characterise the evolution of beauty worldwide.

"Cosmoprof Worldwide Bologna is a unique event of its kind, because it offers a complete overview of the beauty sector" says Gianpiero Calzolari, President of BolognaFiere.

"With over 150 countries represented, more than 3,000 exhibiting companies and over 265,000 operators, the event hosts the traditions of every corner of the world, presents the excellence of each country and offers a projection of trends for the next 10 years.

"At its 53rd edition, Cosmoprof is still the most up-to-date format, following current market needs."

Cosmoprof Worldwide Bologna 2020 will welcome professionals and experts from all over the world in thematic garden specific to each sector: from the roots of today's cosmetic industry, the vision of cosmetics in 2030 will take shape on the show floor.

The experts will be able to evaluate how their activity will have to adapt to phenomena such as the digital revolution, new forms of socialisation, attention to sustainability and environmental resources, and the multicultural evolution of our society.

The next frontier of innovation: Beautytech start-ups

Research and Development is one of the driving forces of today's cosmetic industry. It is thanks in part to the study of new technologies, new ingredients, and interaction between brand and customer that leading international companies have been able to establish themselves in the sector.

On the threshold of a new decade, the new frontier of innovation is beauty tech. Beauty becomes digital, and artificial intelligence, virtual reality and augmented reality become key elements for taking care of one’s self.

At Cosmoprof Worldwide Bologna 2020, the service center will host 32 start-ups specialised in online platforms, digital solutions, virtual apps for product testing, e-make-up and 3D make-up services, software and services for customisation, new solutions for retail stores, and interactive digital platforms.

The area will be located within the Garden of Innovation, managed by the trend agency Beautystreams, and will be dedicated to the megatrends that will influence our society in the future and to the innovations that will characterise the beauty sector in the next 10 years.

Thanks to the support of the Italian Ministry of Economic Development and ITA - Italian Trade Agency, the start-ups will participate in Cosmoprof Next: a pitch competition that will promote the best projects by venture capitalists, investors, buyers and institutions.

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The initiative is organised in collaboration with Cariplo Factory, FaB - Fashion and Beautytech, FoundersFactory, Living in Digital Times, and Unicredit Start Lab.