The modernist beauty apothecary movement

Forget avocado masks and coconut oil conditioners, today's Blend It Yourself consumer has gone high tech

DIY beauty has always struck a chord with consumers keen to turn their hand to stirring up their own personalised products.

But recently, the concept has moved up a gear as brands strive to meet consumer demand for transparency and control over their products.

Out are the likes of homemade honey-oat concoctions and, instead, Blend It Yourself (BIY) high-tech formulas and luxury apothecary are in.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business