According to Datamonitor, not only do 52% of global male consumers consider their appearance to be ‘either important or very important’, but 29% touch up their looks throughout the day, explains male grooming expert Stephen Handisides (stephenhandisides.com).
The modern gentleman – grooming trends for 2016
The beard craze is just the tip of the iceberg for male grooming in 2016
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Prada enters make-up: why fashion giants are banking on beauty
More luxury fashion brands have entered into the beauty arena over the past year. But what is behind the increasing move towards cosmetics and skin care, and can these elite brands truly stand out in today’s crowded market?
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