The latest trends in the Chinese personal care market

Providing the most comprehensive and up-to-date information and analysis of the Bodycare market, and the behaviours, preferences and habits of the consumer.

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Hand care needs additional benefits
  • Follow facial skincare trends to boost the market
  • Will the total wellbeing trend tackle the fall of footcare?

The bodycare market covers hand, foot and general bodycare products. General bodycare comprises exfoliates/scrubs; moisturisers/hydrators; and slimming/anti-cellulite/firming products.

Hand and nail comprises hand moisturisers and antiaging products; and nail nourishers and cuticle creams. Footcare comprises creams/balms/wipes.

Market value is based on sales through all retail channels including direct to consumer. It includes mass-market and prestige lines but excludes the professional sector, including beauty salons.

The market excludes depilatories and bleaches, talcum powder, nail polish/varnish/colour cosmetics, foot deodorants/talc/insoles, medicated, products specifically for babies, suncare (even if they have moisturisers), and massage/calming oils.

Written by Alice Li, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

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