Given the potential advantages of intelligent packaging in a competitive marketplace, we might expect to see more examples lining cosmetic, fragrance and personal care aisles. “Because,” as a supplier might say to a brand owner, “you’re worth it.”
But clearly, though many could afford it, not enough brands do currently consider smart packaging to be worth investing in. Many label and system suppliers talk about targeting the beauty sector, but few can point to commercialised, volume applications.
Asked why this might be, the CEO and founder of Edinburgh-based time-indicator business UWI Technology, Pete Higgins, says: “If