The end of the hipster? Beard oils ditched for body care as Love Island look soars

By Sarah Parsons 22-Jul-2019

According to new consumer research figures, the men's grooming focus is switching from beards to 'beach ready' body care

via Instagram/@loveisland

via Instagram/@loveisland

With their fondness for beard oil and barbershops, the hipster movement has long been attributed as a key driver of the developing British men’s grooming industry.

But new figures from research firm The NPD Group suggests that consumers are swapping beard balms for body care to help them achieve the Love Island look.

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