Lydia Roscoe
With the intimate details of Brexit still to be ironed out and the ever-changing conditions of the Covid-19 pandemic keeping tight hold of economies, starting a new beauty brand in the UK could seem like an intimidating ask.
However, new beauty e-tailer on the scene, A Beautiful Life, has launched a dedicated one-stop-shop for fledgling, and legacy, British brands to showcase their line-up, in an effort to champion the best in British beauty.
In this exclusive Q&A, Lydia Roscoe, the retailer's founder, explains why a spotlight needs be shined on British beauty and the categories she's looking to scale up in 2021.