The beauty concepts proving popular with millennials


On-demand services, 'selfie-worthy' in-store experiences, personalised subscriptions and more...

From on-demand services to ‘selfie-worthy’ in-store encounters, millennials want new experiences and fast. Rupa Ganatra, Co-­Founder, Millennial 20/20 explains

Millennial consumers’ beauty demands are ever-changing, but beauty brands that are one step ahead of the curve will reap rich rewards. So where’s a good place to start?

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On-demand services
Consumers want services to fit around them at their convenience. Blow Ltd is offering Fast Beauty on Demand, which enables customers to book blow dries, make-up and nail appointments to be carried out in their homes, at work or in a hotel through its app. Consumers can also have fast beauty services in Blow Ltd’s store.


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