The Perfume Shop takes on new approach to fragrance shopping

By Becky Bargh 1-Nov-2018

The four day Covent Garden pop-up opened during October for customers to shop by emotion rather than gender and notes

The Perfume Shop opened its first Shop of Feelings pop-up in Covent Garden, London, at the end of October in an effort to show shoppers how scent can impact mood and wellbeing.

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The retailer stocked products by emotion and ingredients rather than gender, notes or brands.


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