The Perfume Shop opened its first Shop of Feelings pop-up in Covent Garden, London, at the end of October in an effort to show shoppers how scent can impact mood and wellbeing.
The retailer stocked products by emotion and ingredients rather than gender, notes or brands.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
