The Perfume Shop introduces new digital feature in time for Valentine’s Day season

By Becky Bargh 3-Feb-2020

The new Visual Product Search tool allows customers to find fragrances using an image

A.S. Watson-owned fragrance retailer The Perfume Shop has introduced a new feature on its app that allows customers to find scents using an image.

To use the Visual Product Search tool, customers can take a picture of the perfume and, using Google Vision APIs, search the app’s database to find the scent.

The database will also check if the fragrance is available in different sizes and if personalisation is an option.

“We are really excited about the new visual search facility on our app and predict it will really come into its own in the run up to Valentine’s Day,” said Cathy Newman, The Perfume Shop’s Marketing and Customer Experience Director.

“We know that some of us leave shopping for their loved ones until the last minute and need to get the perfect gift quickly, this new technology means there really is no excuses for getting it wrong.”

The technology has been launched in partnership with eLab, A.S. Watson’s in-house digital hub.

This is the latest move from The Perfume Shop as it integrates into the digital era.

In September last year, the brand opened a new experimental concept store in Sheffield, UK.

At the space, customers can interact with digital features throughout the store including an interactive perfume wheel with scented sensors and perfumed funnels with iPads.

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The store also features an ‘Instagrammable’ chandelier made from disused perfume bottles, in an effort to highlight the company’s in-store recycling service.