The Meghan effect: How the royals influence beauty

By Sarah Parsons | 26-Apr-2018
Colour Cosmetics Fragrance Marketing

As royal wedding fever hits the nation, Cosmetics Business looks at the ongoing influence of global royalty – from Kate Middleton to Sheikh Majed Al-Sabah – on the beauty industry

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On 19 May 2018, the world will be watching as actress Meghan Markle marries Prince Harry and becomes Her Royal Highness Princess Henry of Wales. Like Kate Middleton before her, the Suits star became a style icon the moment the royal engagement was announced.

Everything Meghan wears and does is idolised – and that’s translating into millions of pounds for the British economy.

Business valuation company Brand Finance estimates that the royal wedding could rake in £500m this year and the bride-to-be alone

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