The Makeup Show debuts anniversary collection

The US trade event is launching a special anniversary collection with its exhibitors

It’s commonplace for trade shows to act as a platform for exhibiting companies to debut products, but less so for a show itself to take up the NPD gauntlet. Going against the grain, this year US trade show The Makeup Show is planning to debut a collection of products created in partnership with ten of its most loyal exhibiting brands at its New York event, held from 3-4 May.

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