The Fragrance Shop enjoys a 5% sales increase

By Sarah Parsons 8-Aug-2017

The British perfume retailer attributes scents, such as Dior Sauvage and Missguided’s debut scent Babe Power, to the sales growth

The Fragrance Shop has revealed a trading year sales increase of 5%.

The British independent fragrance retailer said total consolidated net sales rose to £112m due to luxury fragrances.

It noted that fragrances such as Dior Sauvage helped drive sales.

The Fragrance Shop also boasted the strong growth was supported by its e-commerce business, as online sales grew by 34%.

According to the Manchester-based perfume specialist, it is on track to open its 200th store as well as debut a concession store format partnership with department store House of Fraser across 28 sites.

“We will also unveil our new ‘scentaddict’ subscription service, currently in BETA testing, which will allow customers to try luxury scents monthly with no commitment,” said Sanjay Vadera, CEO of The Fragrance Shop.

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“Early indications have shown us that new launches will perform positively for us in 2018, such as Missguided’s debut scent Babe Power, which has been the fastest selling debut female fragrance this year.”