The Fragrance Shop celebrates sales boost despite tough retail climate

By Sarah Parsons 2-May-2018

The Manchester headquartered perfume retailer credits major launches for bolstering sales

The Fragrance Shop celebrates sales boost despite tough retail climate

The Fragrance Shop has reported a sales increase of 6% in 2017, fuelled by launches from Chanel, Jean Paul Gaultier and Emporio Armani.

The British perfume retailer said net sales rose to £121m and its profits upped by 9.2% to £16.5m, bucking the high street trend of struggling profits.

“We are delighted to have achieved another outstanding year, given the challenging economic climate,” said Sanjay Vadera, CEO of The Fragrance Shop.

“Our growth highlights the fragrance sector’s resilience with NPD and blockbuster launches from brands.”

Jean Paul Gaultier’s Scandal, Chanel’s Gabrielle and Emporio Armani’s Stronger With You were highlighted for their successful sales.

More on fragrance:

  • From refugee to CEO: The Fragrance Shop owner reflects on his journey
  • Indulge: A 'British Sephora' has just opened in London
  • Is this the world’s first-ever ‘visual fragrance’?
  • Taylor Swift's Delicate video accused of 'ripping off' Kenzo fragrance ad

  • Founded in Manchester, UK, in 1995, The Fragrance Shop now has 214 stores nationwide – 33 of those opened in the last trading year.

    Vadera added: “The customer is at the heart of everything we do and we are always evolving our customer strategy to ensure we continue to delight and exceed their expectations in the retail landscape.”

    Sanjay Vadera, CEO of The Fragrance Shop

    Sanjay Vadera, CEO of The Fragrance Shop

    The retailer’s online operation is said to have increased in popularity, with year-on-year ecommerce sales rising by 27%.

    In recent months UK bricks-and-mortar retailers have made headlines for disappointing sales, in particular throughout the Christmas period.

    Sign up for your free email newsletter

    Department store House of Fraser’s new owners announced today that it intends to close stores in a bid to stay afloat and Debenhams axed 320 jobs in February as part of a £10m cost-cutting plan.