The Fragrance Foundation launches initiative to advance diversity in the perfume industry

The industry organisation aims to make representation a priority and ensure access to opportunities are available to all

The Fragrance Foundation (TFF) has launched an initiative to increase diversity and access to opportunities, within what is widely acknowledged to be a Eurocentric industry.

The #FragranceForwardTFF initiative aims to normalise diversity within the industry and, alongside mentorship and the sharing of education and scholarship opportunities, it includes a series of virtual listening sessions and tours of institutions of higher learning, to encourage students to enter the field.

Members are also invited to sign a pledge that commits them to assisting TFF in building and shaping the initiative in the near and long-term future.

"The Fragrance Foundation is committed to working with our members and the entire industry to make representation a priority, says Linda Levy, President of The Fragrance Foundation.

"This can only be achieved through a dedicated, sustainable effort, and through #FragranceForwardTFF we're bringing together the entire community to align on actionable steps to ensure access to opportunities for all people, everywhere.

“Together, we are creating pathways for success – with the ultimate goal of shaping an industry that is a true reflection of the total population we all serve."

The TFF Careers Path series will kick off this week during homecoming at Spelman College, an historically Black, women’s liberal arts college in Atlanta, Georgia in the US.

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