The British Beauty Brand Guide to Social Media ROI

Published: 26-Feb-2020
Research & Development Retail Marketing Digital

The world’s most important companies use Dash Hudson to create and share photos and videos that people care about. Brands like Sephora, Cult Beauty, Crabtree & Evelyn, and LANEIGE use Dash Hudson daily to make every interaction on social meaningful.

The beauty industry hasn’t been the same since social media entered its orbit. Today’s smart brands are investing in visual storytelling to create deeper bonds with consumers, and industry leaders are connecting with active fans by encouraging moments of social shareability.

Success now comes by way of engaging followers through beautiful owned imagery, organic user-generated content, and tactical influencer marketing.

Still, a very vexing question has loomed above all those visual marketing efforts: how does one measure social media ROI?

Download the eBook here to find out.

Attending Cosmetics Business Live 2020? We can’t wait to see you there. Find us at booth A5 to learn how Dash Hudson takes it to the next level with AI tools that will help you make better decisions, faster.

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