The Body Shop: What went wrong?

Published: 14-Feb-2017

The news is confirmed. L'Oréal is looking to sell The Body Shop, admitting it wasn't the success it had hoped for

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L’Oréal has confirmed it is selling The Body Shop, just over a decade after it shelled out £652m to buy it.

In the company's 2016 annual result statement released last Thursday, rumours were further validated as Jean-Paul Agon, Chairman and CEO of L'Oréal, stated: "As part of this brand portfolio optimisation, it has been decided to explore all strategic options regarding The Body Shop's ownership in order to

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