The 3 new beauty tech brands L’Oréal is backing

By Austyn King | 6-Oct-2017

The start-ups will receive exclusive support from L’Oréal and digital accelerator and incubator Founders Factory

L’Oréal has announced the start-ups taking part in its second beauty tech accelerator programme, in partnership with UK-based digital accelerator and incubator Founders Factory.

Lubomira Rochet, Chief Digital Officer at L’Oréal, said: “Merging the innovation capacities of L’Oréal with those of beauty tech start-ups creates a powerful synergy which helps to address the aspirations of our consumers and to build a new generation of personalised and smart digital services.

“In this 'test and learn' approach, we are supporting the development and growth of promising young entrepreneurs by sharing our expertise and network, and in the meantime we invite them to bring new ideas to the digital projects of our brands."

The three companies selected to receive exclusive support from L’Oréal and Founders Factory in the six-month programme are:

1. Sampler

Digital sampling company Sampler helps brands manage their product sampling strategies, allowing brands to reach their target consumers more effectively.

The Canada-based company, founded in 2013 by Marie Chevrier, allows brands to create their product sample offers and select target audiences online, before spreading the word across its network of online communities so consumers will receive sample offers that suit their profile.

2. Riviter

This visual search engine, developed by Andi Hadisutjipto, Kris Woodbeck, and Rachel Chen in the US, uses patented AI technology to recognise products in images and match them to products online.

It can detect the finest details and the precise location of products, providing product suggestions and building outfits for beauty and fashion consumers.


3. Alegra

An existing startup within the Founders Factory accelerator that L’Oréal is also supporting, Turkey-based Alegra helps brands to build their digital online platforms for content and e-commerce across multiple devices including mobile, tablet and web.

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