Tesco first to launch own brand compressed deodorants in UK


The leading grocery chain talks exclusively to Cosmetics Business

With 3500 stores and over 310,000 employees, Tesco is the UK’s largest grocer, controlling 28.7% of the market. Tesco recently launched a compressed range of deodorant products for men and women within its own brand personal care line - a first in UK retail. The Pro Formula compressed range is available in 125ml sizes, which offer the same number of uses as a regular 250ml can.

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Tesco’s Product Development Manager and Buying Manager speaks to Cosmetics Business about the launch, and its bestselling branded deodorants


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