Tesco first to launch own brand compressed deodorants in UK

Published: 14-Jul-2015
Retail

The leading grocery chain talks exclusively to Cosmetics Business

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With 3500 stores and over 310,000 employees, Tesco is the UK’s largest grocer, controlling 28.7% of the market. Tesco recently launched a compressed range of deodorant products for men and women within its own brand personal care line - a first in UK retail. The Pro Formula compressed range is available in 125ml sizes, which offer the same number of uses as a regular 250ml can.


Tesco’s Product Development Manager and Buying Manager speaks to Cosmetics Business about the launch, and its bestselling branded deodorants

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