Tennis player Ana Ivanovic nets Shiseido ambassadorship


The 27-year-old professional will front the brand's Wetforce sun care system

Serbian professional tennis player Ana Ivanovic has been named as the Global Beauty Ambassador for Shiseido’s Wetforce sun care system.

The 27-year-old former Wimbledon semi-finalist is said to share values with the Japanese beauty producer. Shiseido described Ivanovic as “a woman who understands the richness of ritual and who continuously strives to find the highest performance level she can, overcoming new challenges and discovering new ways to innovate in her field”.

Speaking about her appointment, Ivanovic said: “I have always loved the Shiseido brand and I am truly honoured to become an ambassador and join such a well-respected, technologically pioneering global brand. I hope I can inspire other women toward greater confidence and raise awareness about sun protection and Shiseido’s unique innovations.”

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Shiseido’s Wetforce system provides UV protection that gains strength when exposed to water or perspiration over time. The technology involved is said to be the first in the world to interact with the minerals in water and perspiration to create a more uniform veil on the skin.