Teen boy skin care brand 31st State lands ASOS retail deal


31st State provides teenage boys with skin care products inspired by a California lifestyle

31st State, the skin care brand for teen boys, has secured a retail listing with online retailer ASOS.

The brand started selling its full range on ASOS at the end of this month including: 2-in-1 Hair and Body Wash, Roll On Deodorant, Foaming Face Wash, Overnight Clearing Pads, Spot Control Gel, Style & Shape Hair Putty and Easy Hold Styling Gel. 

Talking to Cosmetics Business, founder Stephanie Capuano said: “ASOS is the epitome of cool and current so is the perfect platform for 31st State.

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