Tarte Cosmetics, the US make-up brand, has given its website a revamp to better serve its consumers, dubbed ‘tartelettes’ by the brand.
The indie vegan brand partnered with Capgemini’s Lyons Consulting Group (LYONSCG) to give its website a fresh new look and transform its digital experience.
Stephanie Urban, Senior Director of Digital Marketing at Tarte Cosmetics, said: “We are so excited to share our new digital experience with our tartelettes.
“LYONSCG built a truly stunning site with sophisticated functionality that engages customers throughout the shopping journey.
“The custom front-end design is fresh and mobile-friendly, so we are already seeing impressive results.”
Tarte's previous website is said to have inhibited its ability to keep up with spikes in traffic during promotions or seasonal peaks.
However, the new website, which serves consumers in 190 countries worldwide, offers a responsive design that supports several new features.
These include a custom videos page, where users can search tutorials by ‘featured tartlette’ and shop products direct from the video; a Foundation Finder tool; and a Tarte <3 Rewards loyalty programme.