Tancream sees sales soar after scoring export deals with global distributors

By Austyn King | 17-May-2019

Combining SPF and UVA protection with self-tanning benefits, the sun care cream caught the eye of Finland and Estonia distributors when it exhibited at Cosmoprof Worldwide in Bologna

Sun care brand Tancream has seen sunny sales after inking its first export distribution deals, bringing its blend of skin care and sun protection to more consumers worldwide.

Said to be the world's first skin cream to combine SPF50 and ultra UVA sun protection with with self-tanning agents, the brand has seen turnover rise by a third thanks to a deal with Republic of Ireland-based health care distributor Pharmed as well a new partner in Finland and Estonia.

The brand struck a deal with its latest partner after it exhibited at 2018's Cosmoprof Worldwide in Bologna, Italy, and was assisted by the UK's Department for International Trade (DIT).

Tancream co-founder Katy Foxcroft said: “As people around the world are becoming increasingly aware of the potential for sun damage no matter what the weather, exporting has grown on our radar.

“Thanks to DIT’s support we have secured a new deal overseas and have further opportunities on the horizon.”

The DIT works to support UK and global prosperity by promoting and supporting international trade and investment for businesses.

Mark Robson, Head of Region - Yorkshire and the Humber at the DIT, added: “Tancream has developed a product that fits a global market niche and is already reaping the rewards.

“Exporting can help businesses like Tancream achieve greater profitability and resilience, but the process can also have its challenges, which is why we’re on hand to offer our support and guidance.”

Today, Tancream sells its products to a wide variety of global markets through its website, including the US and Australia, and is said to be working with DIT to further increase its online export sales.

Co-founder Gillian Robson was inspired to create the brand after being diagnosed with skin cancer, seeking a product that would give her a tanned look while protecting her from sun damage.

Developed over three years, the formulation combines the UV protection of sun cream with self-tanning, moisturising and anti-ageing properties.

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