Tan Mujiang drives international retail with Canadian store

By Becky Bargh 28-Mar-2019

This is the second international opening for the brand in 2019 after its Hong Kong debut

Chinese wooden hair accessories brand Tan Mujiang is expanding its retail presence with a new flagship in Canada.

Dubbed H002 and located at the Scarborough shopping centre in Toronto, Tan Mujiang brands joins including Kiehl’s, The Body Shop and Forever 21.

This is the second international store opening for the brand in 2019, after its Hong Kong store.

The brand is also expected to open 12 more international shops in 2019.

Commenting on its long-term objectives, Tan Mujiang’s Offline Market Director, Zhang Chuanjin said: “Our goal is to popularise our brand by operating our own franchise shops all over the world.”

Since December 2013, the brand has secured retail deals with more than 1,200 shops across China, Hong Kong and Singapore, as well as online retailers Amazon and eBay.

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The brand is also planning to increase its investment overseas and host promotional events to ramp up awareness.