Symrise establishes perfumery school in India
Training perfumers in the region for the region
Fragrance and ingredients producer Symrise is expanding its Perfumers’ Academy with the introduction of a Perfumery School in India. From November the school, based at the company’s site in Chennai, will train creative talents as junior perfumers and junior evaluators. The two-year modular course includes intensive study of fragrance ingredients, the development of archetypal fragrance structures and sections covering market and product knowledge. The course will combine theory and practice with training modules in other competence centres in Asia Pacific, covering areas from fine fragrance to personal care and household care. The course is aimed at chemistry and perfumery school gruaduates as well as young talents with one or two years of practical experience in the fragrance industry, and is open to applicants from all over the world. “Symrise has more than 25 years experience in training perfumers and several of the most renowned creatives in the industry have been discovered and trained by us. By establishing the Perfumery School in Chennai, we are now building up an internal talent pool of outstandingly trained perfumers and evaluators for the Asian market,” says Béatrice Favre-Bulle, senior vp, global fragrance development, home & personal care. “Our aim is to have the right ‘nose’ for our customers’ needs and to convert those needs into unique fragrance compositions that will delight consumers.” Markus Steger, regional president, ccent & care, Asia Pacific adds: “India is one of the emerging markets on which we are growing strongly. With its wealth of exotic spices and plants and its unique natural habitats and culture the country is an incomparable source of inspiration for fragrance developers. By training our own perfumers and evaluators in the country itself, we react to the increasing demand of Asia’s growth markets for creative talents. Thus, we are not only building our future in the Asian region, but also enabling ourselves to react even better to the needs of our global customers.”
